The main goal of this project was to create a branding identity for a fictional museum. My museum, Two Fold Gallery, is dedicated to the art of origami and aims to educate people of all ages about the beauty and simplicity of paper folding. The logo incorporates a visual representation of paper folding meanwhile the packaging for the museum’s gift shop features folding and overlapping techniques. Red is a signature color in the identity, which has cultural and historical importance in China, where paper folding originated.
Illustration, Typography, & Package Design
Class Assignment & Self Study
Dimensions
Pen Holder: 1 ¼" x 6"
Bone Folder: 1 ½" x 8 ¼"
Scissors: 8 ½" x 3 ¾"
Cards: 4 ½" x 4 ½"
Envelopes: 4 ¾" x 4 ¾"
Envelope Box: 5" x 5"
Small Sketchbook: 3 ½" x 6"
Vertical Notebooks: 4 ¾" x 7"
Folded Bag: 6 ½" x 11 ¼"